WHAT WE DO
Fit Positive helps women in midlife lose fat, build strength and feel better in their bodies, using an approach that’s evidence-based, realistic and designed for long-term change.
It’s not about cutting everything out, or training harder and harder.
It’s about understanding what your body needs now — and building habits that fit real life.
WHO WE WORK WITH
Many women find us feeling frustrated.
They’re exercising regularly, trying to eat “well”, and still feeling tired, stuck or unsure if they’re doing the right things anymore.
Midlife brings real physiological changes — to metabolism, recovery, hormones and body composition — and much of the advice we’ve been given simply doesn’t take that into account.
Fit Positive exists to help make sense of that, and to offer a clear, supportive way forward.
WHAT MAKES FIT POSITIVE DIFFERENT
We focus on a few things that consistently make the biggest difference in midlife:
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Strength-first training — to support muscle, bone health and long-term metabolism
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Flexible, evidence-based nutrition — without cutting out food groups
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Habit change — so progress continues when motivation dips
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Education — so you’re not reliant on willpower or external rules
Everything we do is tested with real women balancing work, family, stress and limited time — sustainable change, made simple.
OUR PROGRAMS
FIT POSITIVE EMPOWERED
Guided support for women who want clarity and confidence on health in midlife
Empowered is a program for women who want help making sense of nutrition, training and habits — and how they all interact in midlife.
It’s structured, personalised and practical, without being rigid or overwhelming.
What’s included:
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Personalised calorie and macro targets
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Flexible meal planning and tracking
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Strength-focused training (live and on-demand)
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Habit and behaviour change support
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Weekly live group coaching calls
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Expert-led sessions on midlife health, nutrition and mindset
Many women who choose Empowered are already trying, but are struggling to find time for themselves and feel unsure why progress feels harder than it used to.
Empowered helps you understand what’s going on with your body, and how to adjust in a way that’s realistic and sustainable.
Best for you if:
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You feel stuck or confused
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You want personalised guidance
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You value education and support
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You want to feel confident making decisions about your health
€59/month
FIT POSITIVE STRONG
A supportive, strength-focused membership you can stay with long-term
Strong is the foundation of Fit Positive. It’s built around regular strength training, simple structure and community support — without pressure to be perfect.
It’s designed to help you feel stronger and more capable over time, not worn down or overwhelmed.
What’s included:
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Three live strength workouts each week
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A large on-demand library (strength, core, mobility, yoga and more)
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Simple, balanced meal ideas
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A supportive community of women training together
Strong suits women who want consistency and structure, without tracking or coaching.
Best for you if:
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You want a clear routine
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You enjoy training with others
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You want to build strength in a sustainable way
€49/month
COMPARE THE PROGRAMS
Two different options, depending on the level of support you want right now.
Title | Strong | Empowered |
|---|---|---|
Pricing | €49* | €59* |
Live Workouts (3 per week) | ✓ | ✓ |
Full Library of Workouts & Yoga Classes | ✓ | ✓ |
Beginner-Friendly Workout Series | ✓ | ✓ |
Deep Core Strength Workouts | ✓ | ✓ |
In-App Support & Accountability Community | ✓ | ✓ |
180+ Delicious Macro-balanced Recipes | ✓ | ✓ |
Personalised Calorie & Macro Goals | - | ✓ |
Flexible Meal Tracking & Planning | - | ✓ |
Habit Coaching & Tracking | - | ✓ |
Monthly check-ins (in-app) | - | ✓ |
Expert-Led Midlife Health Masterclasses | - | ✓ |
Weekly Live Coaching Calls | - | ✓ |
*all prices are per month.
We’re here for as long as you need us, and options to upgrade/downgrade are available on request. You can cancel anytime, but we recommend you commit to at least 12 weeks.
WHY THIS APPROACH WORKS
We don’t promise quick fixes.
Fit Positive is built around:
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Strength as a long-term investment
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Consistency over intensity
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Learning how to adapt as your body changes
Many members start with more support, then continue with a strength training-focused membership once they feel confident and informed. Our programs are designed to allow the flexibility to switch between them easily.
WHAT MEMBERS TELL US
“To say that my experience with Fit Positive has been life changing is not an exaggeration. I have lost 7kg in total, which has really helped with my confidence. But the biggest thing for me is the energy I feel now. ” — Sharon W
“The biggest change has been mental—my self-talk is kinder, I’m more consistent without being all-or-nothing, and I feel more in control. I used to feel stuck and a bit defeated, but now I feel hopeful and capable of making lasting changes.”
— Triona O'C
“I've gained energy, strength and upper body svelte that I never had before. I’m sleeping better, rising earlier and drinking a lot less alcohol. I initially joined the program to lose weight but I now see it as a long term program to ensure longevity and long term health. ”
— Michelle C
"The recipe section on the app is fantastic - my family love the meals too which is a bonus, no making separate meals. Compared to other programs I’ve done, this feels far more balanced and sustainable. — Carolyn C
"I love the ease of accessing the workouts when and where I want to. Saves so much time not having to trek to the gym. I love the length of the workouts too. 3 x 30 min workouts for the week and you’re done! So achievable when life is busy." — Miriam R
"Fit Positive is the most sensible, sustainable healthy lifestyle you can follow. This is me for life now." — Siobhán K
"In the last year I have seen so many changes in my body shape, I have definition, more toned. I am stronger than I have ever been. Mentally I feel I can do anything." — Grainne D
"The Fit Positive programme has completely revolutionized the way I view dieting and exercise. Before joining, I always felt like staying in shape meant restriction and sacrifice - but Claire's approach changed everything. I just spent 4 weeks in France enjoying all the food I wanted, and for the first time ever, I came home without gaining a single pound." — Ami N